How a Professional Services SaaS 5×-ed Its Customer Revenue with Embedded Payments

For many SaaS founders, the challenge isn’t building a great product — it’s making the economics work. One professional-services platform we partnered with was doing everything right: strong adoption, loyal users, and a solid $49/month license. Yet their revenue model wasn’t enough to support long-term growth.

That’s when we introduced a new approach: integrating payments directly into their application. By embedding payment acceptance and transaction management features, their customers gained convenience — and the software company unlocked a brand-new profit stream.

Within months, their average per-customer revenue expanded from $49 to over $250. That 5× jump not only made the business profitable but also gave them the resources to accelerate development and deliver even more value to their users.

At Fintech Guru, we specialize in helping software companies design payment strategies that drive measurable growth. Whether it’s optimizing an existing integration or building a new payments model from the ground up, we show SaaS leaders how to make payments part of the product — not just a plug-in.