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A Better Way to Evaluate Financial Technology

Writer: Todd Youngblood
Todd Youngblood
Jul 22
1 min read

The question we hear most often is:

"What's the best payment platform?"

It's the wrong question.

The better question is:

"What's the best platform for the way your business creates value?"

Those are rarely the same answer.

Our Evaluation Methodology

I think this is where you create something memorable.

The Six Layers of Evaluation


Business Alignment

Does this technology support the company's strategy?

Or require the company to change how it operates?


Customer Experience

Does it make life easier?

Does it reduce friction?

Does it improve trust?

Does it reduce effort?


Operational Excellence

Does it eliminate work?

Or create more work?

How many manual processes disappear?


Data Architecture

Can information move automatically?

Can every system share the same truth?

Can executives make decisions from reliable data?


Financial Value

Not just cost.

Total value.

  • Revenue opportunities

  • Cost reduction

  • Cash flow improvement

  • Productivity

  • Risk reduction


Future Flexibility

Can the business scale?

Can new products be added?

Will acquisitions become easier?

Will AI actually have clean data to work with?

Technology Is Not the Goal

One of my favorite consulting quotes is:

Great architecture gives businesses options.

Bad architecture forces decisions.

That aligns beautifully with the optionality theme you've written about previously.


Technology has always promised to make business easier.

Sometimes it does.

Sometimes it simply automates bad processes faster.

The companies that see the greatest return don't start with software.

They start with understanding how value moves through their business.

Technology simply becomes the mechanism that allows that value to move with less friction.

 
 
 

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